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“SOLVING THE PROBLEM,” is all the motivation that I have ever needed to ignite my passions. I want to win, but not just for me, for us. I am not just looking for more notches on my belt—I care about the problem and the solution. For the end user, for the client, for the team, for everyone that could be affected by solving the problem. That's me in a nutshell and throughout my career, I’ve used my creativity to diagnose the problem, design the best and most appropriate solution, sell that solution through, rally the team, execute, and optimize the solution going forward.
Creative, biz dev, design, team dynamics—whatever the problem is, I care about solving it.
Unicef Tap Project
The UNICEF Tap Project is a nationwide campaign that provides clean water and adequate sanitation to children around the world. Currently, UNICEF works in more than 100 countries around the world to improve access to safe water and sanitation facilities in schools and communities and to promote safe hygiene practices.
Projects include urgent care in the Philippines where UNICEF so far has provided water kits, water treatment products, portable toilets, and hygiene kits to hundreds of thousands of people in need.
Age of Booty: Tactics
Age of Booty: Tactics invites you to a world where the cannon balls fly, the rum flows, and swashbuckling Pirates on the high(-larious) seas engage in light-hearted battle for the world’s most coveted booty. The highly accessible, turn-based gameplay is easy to pick up but impossible to put down, and a true challenge to master.
The Cadillac V-Series Collection | Cadillac Elite Program
While I was the Creative Director at Play, Cadillac approached us to address their brand perception issues they had with males 18-34. To that demographic, Cadillac meant their grandparent's old boat that got gallons to the mile and looked more like a hearse than a cool car.
Solution: Make the Cadillac's V-Series cars (0-50 in under 5) free downloadable content for the XBox 360's premier racing game, Project Gotham Racing 3, to go head-to-head with the best cars on the planet. Then create a competition for gamers using the cars to get exclusive badges distinguishing themselves from other gamers. DOWNLOAD, RACE, WIN
Pontiac Virtual NCAA® Final 4®
As Creative Director at Play we created the first ever virtual/actual event of it's kind, The Pontiac Virtual NCAA Final 4 (PVNF4). Including qualifying rounds, the PVNF4 had over 10,000 games played, 2,048 qualifiers, and was 70% accurate in determining real-world game outcomes.
While Senior Art Director at chemistri (now Arc World Wide), my concepts and strategy for the Army's new digital presence landed me the role of lead designer for the re-branded “AN ARMY OF ONE” goarmy.com site as well as creative lead for all online advertising from 2000-03.