When one of America's most iconic brands, RED WING SHOES, wants to update its brand, it doesn’t take the task lightly. It is held dear to them as well as their very discerning customer. That said, we took great care to make sure that this re-brand was impactful and introduced them to a generation of tradesman in the right way. The concept we developed to solve that problem for them was called, AMERICA WORKING.
To support the concept, and tell the story within the user’s feed, we created a Canvas Ad highlighting different images, quotes, audio, etc. bringing the story to life. This rich ad type performed well with above average time spent by targeted users.