When the sites were done, it was time to start driving traffic via online media. Remember now, this is 2000-03, online video was not making it's way into online advertising yet and placements were of the 12-25K variety versus today's placements.
With this unavoidable technical constraint, I moved the Army in a direction that used this restriction to make an aesthetic choice. This approach emphasized style, employing a more retro 2-color look, with rotoscoped, vectorized animations (see the helicopter and repeller in this example).
It worked. The traffic came in droves (40K unique users/day). The ads performed (one had a 20% CTR!), and the approach netted me a One Show Interactive Silver Pencil.